A Night with Playmobil
Our Playmobil campaign came to life with a captivating narrative: what happens in the mall after hours? The characters wake up, transforming real spaces into their own playful universe.
Client
Abasto Shopping
Year
2026
Services
Branded entertainment, AI video production & post
Category
Social
The Challenge
Following the collection's launch, the challenge was to keep generating fresh content without repeating the same promotional pitch. The brand needed character continuity while keeping the shopping mall central to the narrative.
The Idea
Once Abasto closes, the Playmobil figures come to life, exploring empty corridors, escalators, and installations. The nighttime setting adds mystery and redefines the space from a whole new perspective.
The Production
At FeedGuru, we built narrative and character continuity by blending real footage, AI, animation, compositing, and post-production. Our creative and production team expanded an existing universe seamlessly, without starting from scratch.
The Result
The campaign transcended a single asset to become a dynamic content platform. This continuity maximizes the value of an idea, a character, and a creative investment over time.
View project on Instagram.
